Secure Cam IT Solutions, a United Arab Emirates-based security surveillance and IT solutions provider, is expanding into India as part of the launch of its global campaign.
Reportedly, the company has earmarked about Rs 200 crore for the implementation of ‘Secure Our City’ in India. As part of the $1.5 billion worldwide campaign that was announced last October, Secure Cam has promised to install about 10,000 cameras for free in one city across 150 countries by 2025. The IT service provider has registered in India as Secure Cam India with offices in Bengaluru and Kochi.
“We are expanding into India as the country offers a fast-growing market for us within the IT sector. The surveillance camera industry in itself is expected to experience a double-digit growth of about 15 to 20 percent in the next three years and we want to ensure that we are at the forefront of the growth story,” said Chairman and CEO Rijoy Thomas, an NRI from Kerala. Secure Cam, which has been a leading integrator of IT solutions and security systems, has been working with major corporate organisations in the UAE and across the GCC.
The company will soon introduce its own branded products, which it feels, will help the company strengthen its position in new markets including India. “We are looking at a market with growth potential in excess of Rs 20,000 crore in India alone. By the end of 2019, we aim to establish our strong presence across various states in the country,” he says. Last October, the company announced a major global campaign to equip more than 1.5 million buildings worldwide with security camera solutions. At the event, held at the prestigious Armani Hotel in the world’s tallest building – Burj Khalifa in Dubai, it was announced that the first phase of the campaign will be rolled out across 13 countries, starting with India.
“We are now fully prepared to kickstart the India programme,” says Emil Jose, the COO of Secure Cam. Secure Our City will be launched in India across five cities in a phased manner. “The name of the first city will be unveiled in June. Anybody who is interested to participate in the registration can do so by visiting securecam.org. The city with the largest number of registrations will be given preference,” explains Emil.
A minimum of 10,000 CCTV units will be given for free in each of the five cities as part of the campaign in India. The unit includes an eight channel HD IP camera system with 30-days recording capacity. Secure Cam is also offering installation, a two-year warranty, and one-year service for free as part of the campaign.
The above scheme looks too good to be true. Where the money is going to come from for this is not clear, and how Secure Cam will compete with established players like Hikvision, Dahua and CP Plus in India also remains to be seen.