CP PLUS, al leader in advanced security surveillance systems and solutions, has unveiled its new campaign to reaffirm its position in the security domain. The TVCs features Salman Khan as the CCTV ambassador of the brand. Taking ahead the tagline of ‘Upar Wala Sab Dekh Raha Hai’, the ad throws focus on the importance of intelligent security and surveillance.
It also showcases the intelligent range of cameras offered by CP PLUS which are built smart with features such as – night vision, face recognition, mobile surveillance, remote monitoring, auto tracking etc. to outsmart the potential offender. The TVCs establish the intelligence of the brand’s security solutions, and having Salman talk about the key features in his typical witty manner helps people across categories understand it better and relate better with it.
The TVCs created by Ogilvy India bring this fact to the forefront by establishing that if a problem is detected in its infancy, then it can be prevented from turning into something disastrous. The wide range of security solutions that the brand offers in the realm of video surveillance suits multiple purposes and various environments.
Aditya Khemka, Managing Director, CP PLUS said, “There has been a lot of consciousness and awareness generated on the effective deployment of surveillance solutions. Being the market leader, we have realized the urgent need for intelligent security systems. We aim to amplify the intelligence of our security solutions through the optimum use of a host of intelligent features available.”