Monitoring companies to seek new revenue from video verification

According to Tim Hewitt, analyst in the Smart Homes division of research company, IHS, video verification is the next big opportunity for monitoring companies. “Self-monitored IP cameras have become a common addition to monitoring contracts, especially in North America, and monitoring companies are looking for new ways to add new value to their premium packages”.

Several remote monitoring companies bought or partnered with specialists in video verification in 2016; for example, Honeywell acquired Videofied in March 2016 and ADT announced the integration of I-View Now into its services in August 2016. According to Hewitt, these monitoring companies are expected to place a heavier focus on video verification services in 2017.

Video verification services use a low-frame-rate camera, typically with battery backup, in order to verify the source of a triggered alarm. The video verification device incorporates a PIR sensor to trigger the alarm and will capture a short video or set of images when the alarm is triggered to send to the monitoring station. This allows the monitoring station to better evaluate the cause of the alarm and coordinate an appropriate response from law enforcement or other responders. The presence of video verification classifies the call as a “crime in progress” for responders and as such will receive higher priority than other alarms, resulting in much faster response times, which in turn increases the chance of apprehending the intruder. Customers and their insurers place a high value on this service and customers are often willing to pay an increased monthly fee for the addition of video verification services.
Hewitt found that the cost of these services has previously restricted this technology to large commercial businesses. “However, reduction in cost of equipment and improvements in automation through software has decreased the end user cost to a point where it is affordable as an upgrade to alarm monitoring services for small commercial businesses and residential customers.” he says.

Additionally, the increasing reliability and capability of the wireless mobile network is allowing video monitoring solutions to be deployed more effectively. The mobile network can now provide a capable backup data link from the camera to the monitoring station, should the primary connection fail.

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