Godrej Security Solutions, a leading player in the Indian physical security industry (B2B) and pioneers in the Home Security category, won Silver in the Consumer Durables Category at the recently concluded Effie Advertising Awards. The award was has been won for the “Ab Musibat Se Darna Kaisa” TV campaign while also recognizing exemplary work done across communication platforms which include Print, Digital, PR and BTL activations.
On the occasion of the award, Mr Mehernosh B. Pithawalla, Head – Marketing, Godrej Security Solutions, commented, “Winning the Effies – Silver this year amidst competition from some of the best brands in the country, feels really nice. Our journey towards category development has been exciting so far. Awards and recognitions from coveted platforms like these are a further encouragement. As a team, we continue to strive doing things which resonate and connect with our consumers as well as drive Marketing ROI.”
Commenting on the win, Rajesh Gangwani, Managing Partner, JWT India, said “Our success at Effie ’14 is a testimony of our partnership with Godrej Security Solutions. On the back of wins at the ABBYs and Cannes, the Effie is a true reflection of how JWT has played the key role in the evolution of Brand GSS in the last few years. In Godrej Security Solutions, we have a very supportive and motivating client. We are extremely proud of our partnership with the team at GSS and together hope to scale greater heights in the years to come.”