As IFSEC India 2015 is drawing closer, a host of marketing initiatives have been rolled out to reach out to the target audience through poster activity in major cities and numerous other promotional initiatives on the digital front as no marketing strategy can afford anymore to remain relevant without added fillip to social media in this highly technologically dependant world of today with the prime communication register happening through new media. The marketing team has also kick-started on-ground activities to multiply the visitor registration numbers for IFSEC India 2015.
The ongoing Indian Security Yatra roadshow which shall visit a total of 8 cities namely Bengaluru, Hyderabad, Chennai, Ahmedabad, Pune, Mumbai, Kolkatta, Delhi is also being leveraged to achieve enhanced outreach for driving higher pre-registration by visitors for IFSEC India 2015.
The idea of Safe Cities Confex has been well received by the security industry and recently HID Global also has confirmed as one of the sponsors for the conference convinced of the many ripples that the conference is poised of creating in the security industry. The sales channel has also been turned full steam on closing all the available sponsorship slots for the Safe Cities Confex. Some expert speakers with extensive work experience in the paramilitary, state police bodies, market research firms have already given their consent to participating in the conference in various capacities whereas the editorial team is in active liaison with some others with the aim of adding an authentically neutral thought leadership in order to raise the bar of content delivery at the Safe Cities conference. IFSEC India has also decided to give away complimentary directory to all pre-registered visitors apart from the full reimbursement of AC 3 tier train travel to the first 500 system integrators who register online with the aim of lending a boost to pre-registered visitors at the event to enhance the visibility and business securing opportunities for exhibitors.
This year IFSEC India is expected to host 300 Exhibitors from over 20 countries such as UK, USA, China, Taiwan, Malaysia, Australia, Canada, Singapore, Lithuania, South Africa. At IFSEC India, we keep pushing our limits to create better value for our participant communities and this year we are aiming to bring together about 15000 trade visitors which exceed the visitor turnout by 25% from preceding year.
This year companies such as Aditya, Autocop, Dahua, Enter, Hi-Focus, Hikvision, Lookman, Secureye, Securico, Tech Smart, Uniview, Zebronics have come on-board as our Premier Plus partners so far. However, thus far our Premier Partners this year are Acsys, Advik, Avtron, Canon, Com-Sur, Godrej Security Solutions, Honeywell, Infinova, Keeper, Messung, Milestone, MR Impex, Nitgen, Ozone, Panasonic, Starex Global, Wavesight.