Panasonic and Reliance eyeing 20% share in India’s enterprise security surveillance market

Consumer durables company Panasonic, in partnership with Reliance Communications, launched Cloud Video Intelli-Surveillance solution for Indian enterprises. The solution will combine Panasonic’s expertise in surveillance cameras and video analytics with Reliance’s countrywide network and data centre infrastructure. Cloud Video Intelli-Surveillance — a video surveillance solution with advanced analytics – comes with features like easy scheduling, managing IP cameras fully in the cloud and advanced cloud video analytics like Human Detection, Tripwire and many more. This solution also offers advantages such as Alerts, API usage, User Management and HD-like image quality.

With apps available for iOS and Android devices, one can easily access their cameras on-the-go. This allows for seamless checking of live streams and footage or receiving push notifications during the course of an event. Initially, the solution will find its use in four major verticals, including education, retail, healthcare, and BFSI (Banking, Financial Services & Insurance) sectors. However, the companies said they will add more verticals such as manufacturing in the coming months.

Reliance Communications’ Enterprise Business arm will take this solution to the market, leveraging its relationship with over 39,000 businesses across the country.
“We aim to target about 1,000 enterprises over the next two years”, said Deepak Khanna, CEO-India Enterprise, Reliance Communications. Panasonic India, whose 80 percent of revenue comes from consumer durables and 20 percent from enterprise segment, aims to capture 20 percent share of the enterprise security surveillance market in India by 2017. Global cloud surveillance market is valued at $2.4 billion. The market is expected to rise both globally as well as in India. According to Frost & Sullivan, there are about 25,000 cloud surveillance cameras installed in India, which is expected to reach 4,50,000 by 2017.

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